Tag Archives: Sexism

Why don’t you get back into the kitchen, eh?

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I do not care what you, or any other dumb fucks have to say on the matter – statements (intended to be jokes) aimed at the stereotypical ideas of women are not jokes. If we take offence to them it’s because you’re belittling us, and all other females – you have no right to say ‘calm down, it’s only a joke’ or anything remotely similar.

It is not up to you what we find offensive. And it’s not up to you to tell us how you would act better if you were in the same situation. Why? Because you are not a woman. If you’re a male (especially a white heterosexual male) you need to step up and see your privilege. There is nothing anyone could say to you that comes close to any of these statements said to women on a daily basis

  • You never have to worry that the person who’s been walking the same direction as you for about 10 minutes at night, might actually be following you.
  • You never need to deal with people thinking it’s acceptable behaviour to roll down their car windows or turn around in the street, and either whistle or shout something about you being ‘bangable’ or a ‘wee slut’.
  • You never have to deal with some men thinking they’re allowed to touch you whenever they want.
  • You never have to worry about asking someone to back off when they’re gyrating their bits around your general arse area in a club.
  • You never have to worry about being groped and told to take it as a compliment.

These are just some of the things men take for granted. So don’t you dare tell me (or any other women) we need to ‘calm down and take the joke’ or ‘take a chill pill’. I have a fucking cracking sense of humour, but when you’re ‘jokes’ belittle me, and an entire gender, it’s time for you to realise there’s only one person who needs to change, and that person is you.

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I went into the Supermarket one day and I bought:

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It can be plain and simple, striking and popular. It’s available in every store, for all to want and all to buy. And no I’m not talking about the latest deal on Wotsits or Toilet paper. I’m talking about sexism.

From chocolate bars to airline companies and designer suits to crisps you’d have to be blind as a fucking bat to say you’ve not noticed it. Not even once. However, if you are one of these people, before I ask you how long you’ve been living on Mars, I suggest you do at least one of the following and then tell me you still don’t notice it:

  • Walk into your nearest supermarket and pick up a Yorkie.
  • Turn on your telly and wait for the McCoys advert.
  • Fly with Ryan air and ask for their charity calendar.

Do any, as close to naked as possible, Men feature in this calendar? Naw. Didnae think so.

That’s just naming a few, and boy do I mean a few.

If I could afford to spend the rest of my life finding all the sexist ad campaigns ever to exist I’m positive it wouldn’t even be a little bit hard to find one for pretty much EVERY consumer bracket imaginable. But at the rate they’re churned out, that’d be damned near impossible. Yet people are still so quick to jump in and tell us that sexism simply doesn’t exist anymore. Women are equal to men. End of story, Bye bye and Goodnight.

Just incase you’re a lazy cunt and cannae be bothered to do any of the three things I suggested above let me make it a little easier for you.

Isn’t the campaign for underwear, on the right, absolutely hilarious? Incase you can’t read the tag line, it  says –

“Bet you didn’t notice the armadillo”

Naw. Wanna know why? Because you’ve made it look like a fucking cushion. Had you put it somewhere a little more obvious… say in front of a white wall, photoshopped to ‘perfection’/death, sticking it’s chest out for example, or even at her feet or how about on her bloody head, then aye, I’d have noticed the fucking armadillo.

And isn’t this Pepsi advert just fan-fucking-tastic?!

Her life is clearly of such high importance that a single can of Pepsi can ‘buy’ this creepy weirdo as long as he wants to assault her whilst the lifeguard sits back and what, enjoys the view? So fucking respectable Pepsi. Tell you what, even if your product didn’t taste like shit, this advert certainly wouldn’t send me to the shops in search of a can. And if I happened to come across one? I’d save it until the chance to lob it at the head of whoever passed this god awful campaign arose.

Oh, how about this –

‘You know you’re not the first’

The first what? Lassie you’ve fucked in the back of your BMW because it’s such a ‘babe magnet’. Please give me a break. This shit is actually allowed to run whilst an advert that showed electric eels being released into the water systems was placed on an after 7:30pm rule? If you still try to tell me sexism doesn’t exist? GET TAE.

And here’s a little message to the ‘brains’ behind this oh so wonderful campaign – Ken whit I’m going to let you in on a little secret. Buying a BMW does not now, or ever get the buyer laid any more than if they drove a pimped out polo or a three wheeled banger. Many men are not stupid, and will still buy your fucking vehicle without you trying to make them believe it comes with some added ‘bonus’. Chumps.

Some brands even go as far as banning girls from buying them. But don’t worry ladies… it’s all in the name of humour, right? How about you go and buy a packet of McCoys instead? In fact. NAW. They’re ‘MAN CRISPS’.

I could continue on for hours and hours and hours but I think you probably get the drift, or at least, I hope you fucking do. Yes, I am aware that it’s going to take a while and a lot of work to remove sexism from advertising and ultimately from the world, but until that day comes, gonnae naw be a complete ignorant bastard and at least admit that it does still happen. And not only does it still happen but it happens in the majority of companies and campaigns. I hope that if you did not realise the extent of this problem before –YES, IT IS A PROBLEM -you can at least realise it now. And if not… I hope it’s because you’ve either:

a) Just been born.
or
b) Don’t live in this fucking universe.